Waverly Staging + Design, a boutique luxury home staging and interior design firm, operating in New York, NY is seeking a part-time contract employee. They specialize in high-end properties, luxury rentals and real estate listings. Their scope of work includes selling and renting properties to celebrity clients, C-suite executives and high-net-worth buyers. Their next mission is to enhance their digital marketing presence and build a unified, competitive brand identity.
They’re looking for a creative, strategic and design-savvy Social Media & Brand Manager to guide their rebranding and online growth strategy. The ideal candidate should have photography and editing skills, a keen eye for luxury design, and an ability to create engaging, brand-aligned content for Instagram and LinkedIn. This role involves steady posting, regular engagement, and monthly on-site content collection to establish their position as a leader in the staging industry.
In terms of content creation, the successful applicant will need to craft three posts per week across Instagram and LinkedIn. A weekly content calendar will need to be developed and submitted for approval. They will be expected to maintain a visually cohesive Instagram grid consistent with brand aesthetics and to create and post at least one set of Instagram Stories per week. The role also includes attending monthly on-site staging days to capture behind-the-scenes content, unboxings, and installations, with a minimum of 8 high-quality video clips per month. The candidate will need to edit photos and videos to a professional standard in line with the brand’s aesthetic.
For audience growth and engagement, the role involves daily interaction with like-minded accounts, liking posts and Stories, and commenting on 15 relevant posts per day. Responsiveness to direct messages and comments is a must. Promoting growth of their professional network by connecting with industry peers and potential clients on LinkedIn is also expected. They will also be required to send 10 outreach messages per week to potential clients via LinkedIn and conduct influencer and industry partner outreach within budget.
Monitoring and reporting monthly performance metrics is also under the purview of this position. The Social Media & Brand manager will need to advise on content and engagement strategies founded on analytics and ensure all efforts fall in line with trends in luxury real estate, home staging, and interior design.
The successful candidate should be experienced in managing social media for interior design, staging or luxury real estate brands. They should have strong photography and editing skills, both for photo and video. Experience with brand development or rebranding projects would be beneficial. The candidate should be skilled in short-form video creation and fluent in Instagram, LinkedIn, Canva, Adobe Creative Suite or similar tools. Strong copywriting skills and audience engagement experience are important. They should be extremely organized and able to work independently while meeting weekly and monthly targets.
Compensation will be competitive and commensurate with experience. Application materials should include a resume, portfolio or links to social media accounts managed previously, and a brief note about your experience in luxury branding, real estate marketing or home staging social media. This is a contract job and the selected individual can work remotely in a hybrid setting in New York, NY 10018.