Social Media and Marketing Manager

Waverly Staging + Design is hiring a Social Media and Marketing Manager in New York, NY on a hybrid, part-time contract basis. The firm specializes in luxury home staging and interior design for high-end properties, luxury rentals, and real estate listings, working with celebrity clients, C-suite executives, and high-net-worth individuals. This role will lead the company's rebranding and digital marketing growth strategy, requiring both strategic thinking and hands-on creative skills.

The position involves substantial content creation and posting responsibilities across multiple platforms. The manager will produce three posts per week on Instagram and LinkedIn, submit a weekly content calendar with captions and hashtags, and maintain a visually cohesive Instagram grid reflecting the brand's luxury aesthetic. Photography and editing are core requirements, as the manager must take and edit original photographs for social media posts. Instagram Stories will be created and posted at least once weekly. Monthly on-site staging days are mandatory to capture behind-the-scenes content, product unboxings, and installation videos (minimum eight high-quality video clips per month). The manager will also edit photos and videos to professional standards and reach out to brokers to request permission to repost professional listing photography.

Audience growth and engagement comprises another major component of daily work. This includes daily engagement activities such as following relevant accounts, liking posts and stories, and commenting on approximately 15 posts daily. The manager will respond promptly to direct messages and comments, cross-post content to LinkedIn to expand the professional network, send about 10 approved outreach messages weekly via LinkedIn to potential clients, and conduct influencer and industry partner outreach within budget constraints.

Analytics and strategy work requires monthly monitoring of performance metrics, recommending content and engagement approaches based on data, and staying informed on luxury real estate, home staging, and interior design trends.

Candidates should possess proven experience managing social media for staging, interior design, or luxury real estate brands. Strong photography and editing skills for both photo and video content are essential. Experience with brand development or rebranding projects is required. Applicants should demonstrate proficiency in short-form video production for Reels, TikTok, and Stories. Technical proficiency in Instagram, LinkedIn, Canva, and Adobe Creative Suite or comparable software is necessary. Strong copywriting and audience engagement experience are important qualifications. The role demands organization and the ability to work independently while meeting weekly and monthly targets.

The position offers $1,700 per month. The location is New York, NY 10018 on a hybrid basis, with mandatory attendance at monthly on-site staging days. To apply, candidates should submit a resume, portfolio or links to social media accounts they have managed, and a brief statement about their experience in luxury branding, real estate marketing, or home staging social media management.